Hello
I’m an Experience Design Director based in London, helping organisations identify the right opportunities, understand their users and turn complex ideas into products people can confidently use.
My work spans discovery, UX research, product strategy and hands-on experience design, with a recent focus on AI-powered experiences and new ways of working.
Design is only part of the job
The most valuable design work often happens before anyone opens Figma.
It involves finding the right problem, understanding what creates value, deciding what should be built and helping a multidisciplinary team move forward with confidence.
I work across those boundaries: combining research, product thinking and design to take ideas from early uncertainty through to a clear product direction and tangible experience.
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AI product experiences
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Workshop facilitation
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Design leadership
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Product strategy & discovery
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UX research & validation
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End-to-end product design
I have worked with the best clients and partners
Over the last 10 years, I’ve worked across finance, telecommunications, government, enterprise software and AI, designing complex digital products and services.
